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Thursday, October 29, 2009

Analyzing Cable News Networks Ratings: CNN in the Gutters & Obama Vs Top Rated Fox News; Big-Big Trouble Ahead for the president & Democrats:

Analyzing Cable News Networks Ratings: CNN in the Gutters & Obama Vs Top Rated Fox News; Big-Big Trouble Ahead for the president & Democrats:
By Marc Chamot

The truth is, people aren’t sure about their new president that they have just elected, so they are going to Fox News and other conservative news sources in droves, leaving CNN and other biased liberal Medias in the dust.

This spells big trouble for President Obama and the Democrats. That is why President Obama’s White House blasted, and began a short lived war against Fox News. It was a sign of desperation. And the new cable news network ratings show that.


A new survey of American voters puts healthcare at 17 percent, as the third most important thing for President Obama and the Democrats to take care of. The economy and JOBS is number one, with 41 percent of the voters. The Afghanistan/Iraq war came second at 18 and 17 percent.

Obviously the president’s and these congressional Democrats’ priorities are totally wrong. This is yet another reason as to why Americans are not being heard, or just plainly ignored and that’s why they are turning away.
Fox News has the combined total viewerships of CNN, MSNBC, and others PLUS a whole lot more to spare.

For as long as this president and Democrats’ keep pushing for costly agendas, refusing to address jobs losses, the economy, and the deficit, the war with Afghanistan, and keeping Wall Street under control, people will go to Fox News and other conservative mediums to get the truths.

For that reason President Obama’s popularity and job approval ratings are going down.

Most Americans are seeing Obama as just another politician, one whose promises don’t amounts to squat, quite partisan, left wing driven, and a special interests type of politician, look at the banks and the Wall Street bailouts.

Moderates and Independent voters who fled Obama this past summer, are staying away, and most are not expecting the rebirths of hope and change, because there won’t be any. Like most of us, we’re just hoping to survive the most extreme leftist president that we have ever had in American history.

This president is putting so much energy into healthcare, when it should be done for the economy and jobs recoveries. He’s also standing by letting Afghanistan fall to pieces; where we have lost more soldiers recently, because of his inability to make tough decisions for sending more troops, to crush once and for all the Bin Laden and his terrorists’ thugs.

His priorities are all out of whack, for the proper way in running and maintaining a strong and successful nation. It’s not only at the polls that are showing President Obama’s troubles, it’s in the cable news network media too.

Take CNN, the network who went gangbusters for the then presidential candidate Barack Obama. During the debates, and on election nights during the Democratic Party’s presidential nomination runs, they were breaking viewership records. It looked like a rebirth for CNN; they figured if Obama became president and did well, they would reap off his fortunes.

It was a time when Republicans were unpopular and former President George Bush was despised. Everything looked good for both Barack Obama and CNN, they had a man who was promising change and hope for all Americans, this guy would bring them viewers, and they went hook line and sinker for Obama.

But unfortunately something went wrong with their idea and logic of their plan. It wasn’t CNN’s fault entirely; it was more President Obama’s fault. He wasn’t delivering as president as what most people thought.

Actually, President Obama brought about more suspicion and mistrust on his real abilities to run and manage this nation properly. Throughout my years, I Have never seen Americans so wound up over a leftist president like Obama before. And it’s showing on cable news network ratings.

CNN is down in the gutters, while CNN’s former loony left moved on to MSNBC, and their former Independents and moderates moved on to Fox News. It basically enforces the polls, as to what they’ve been saying about Obama and the Democrats all along.

Polar Opposites: Fox News Seeing Best Ratings, CNN and MSNBC Worst
We’ve written a lot about Fox News’ ratings. Here’s the deal – they’re on pace for their best year of all time in total viewers during prime time and total day.

CNN and MSNBC, on the other hand, are headed the opposite direction. Here’s a look at the ratings from October, which officially came to an end yesterday.

In every category – total day and prime time, A25-54 demographic and total viewers, October has shaped up to be the worst month of 2009 for both CNN and MSNBC. But when comparing the networks, it looks worse for CNN, which, as reported by the New York Timestoday, dropped to fourth on cable news, even behind sister network HLN, in prime time demo.
A CNN spokesperson tells Mediaite:
We couldn’t be more pleased that both our networks (CNN and HLN) are now topping MSNBC in total day and that CNN.com leads all TV news competitors on the web. As we have said for years, we measure our audience across all CNN Worldwide platforms and throughout the day, not just primetime. CNN provides quality journalism and our ratings reflect the news environment more than opinion programming does – especially in primetime.

There’s no dispute that CNN has a broad range of outlets to measure its audience. It has a vibrant international network, a prime web destination and much more (there’s an actual airport network as well). But – and this is important – the ratings drops on CNN during prime time are notably dramatic, and as HLN increases viewership there could be rumblings for a shake up.
Every CNN program is down more than 50% year-to-year in total viewers and the demo, butAnderson Cooper’s 10pmET hour is down 72% and 79%. The top program right now, Larry King’s 9pmET hour, is just the 16th best cable news program for October in total viewers, and 17th in the demo (More on that below).

CNN can say they measure their audience ‘across all platforms’, but lagging A25-54 demo numbers is a bad sign. As Daily Finance notes, although every cabler did well in October 2008 due to the election, CNN is down the most year-to-year in the category. Back in April 2008, for example, CNN President Jon Klein told the Atlanta Journal-Constitution, “That’s the demographic that advertisers are buying.”

Meanwhile with MSNBC, the cable network is stuck in 4th place in total day in both total viewers and the demo. HLN moves up to #2 in the demo, while CNN is #2 in total viewers. While its opinion programming in prime time has succeeded, the new line-up during the day is not nearly as successful.

Below is the program ranker for October. Fox News had the top 11 programs in the demo and the top 13 programs, again, in total viewers. Some other notes:

• The Nancy Grace repeat on HLN and Keith Olbermann repeat on MSNBC topped Anderson Cooper’s live 10pmET show in the demo.• CNN’s late afternoon Situation Room performed better than both Cooper’s 10pmET hour andCampbell Brown’s 8pmET hour.• Fox News’ 3amET show Red Eye once again beat CNN’s 8pmET show Campbell Brown in the demo.

CNN Drops to Last Place Among Cable News Networks
CNN, which invented the cable news network more than two decades ago, will hit a new competitive low with its prime-time programs in October, finishing fourth – and last – among the cable news networks with the audience that all the networks rely on for their advertising.
The official monthly numbers will be finalized at 4 p.m. Monday and will include results from Friday. CNN executives conceded that will not change the competitive standing for the month. CNN will still be last in prime time.

That means CNN’s programs were behind not only Fox News and MSNBC, but even its own sister network HLN (formerly Headline News.) Three of its four shows between 7 and 11 p.m. finished fourth and last among the cable news networks. That was the first time CNN had finished that poorly with its prime-time shows.

The results demonstrate once more the apparent preference of viewers for opinion-oriented shows from the news networks in prime time.

CNN has steered opinion hosts like Nancy Grace to HLN, while maintaining more news-oriented shows on CNN itself. When news events are not being intensely followed, CNN executives acknowledge, viewers seem to be looking for partisan views more than objective coverage.
Individually, the CNN shows were beaten resoundingly by all the Fox News programs, but also lost to all of the MSNBC programs, including a repeat of Keith Olbermann’s 8 p.m. edition of “Countdown,” which beat the 10 p.m. hour of CNN’s signature prime-time program, “Anderson Cooper 360.”Again that was a first.

Mr. Cooper had 211,000 viewers to 223,000 for Mr. Olbermann’s repeat. That meant Mr. Cooper finished fourth and last in the 10 p.m. hour because, besides being well behind the leader, Greta Van Susteren, who had 538,000 viewers, he was also beaten by a repeat of Nancy Grace’s 8 p.m. show on HLN, which averaged 222,000.

For the month, CNN averaged 202,000 viewers between the ages of 25 and 54 – the group that television news organizations use as their basis of success because of their advertising sales. That was far behind the dominant leader, Fox News, which averaged 689,000. But it also trailed MSNBC, which had 250,000 viewers in that group and HLN, which had 221,000.

The only CNN show from 7 p.m. to 10 p.m. that did not finish last was Larry King, which was third, ahead of the new Joy Behar show on HLN. But Sean Hannity’s show on Fox News had a huge lead with 659,000 viewers in that age group. Second was Rachel Maddow on MSNBC with 242,000.Mr. King averaged 224,000 and Ms. Behar 181,000.

At 7 p.m. CNN’s host, Lou Dobbs was fourth, barely beaten by Jane Velez Mitchell on HLN, 166,000 to 162,000. The big winner was Shepard Smith on Fox with 465,000 viewers. Second was Chris Matthews and “Hardball” on MSNBC, with 179,000 viewers.

CNN’s performance was worst in the 8 p.m. hour. Bill O’Reilly on Fox News continued his long dominance with the biggest numbers of any host, 881,000 viewers. Mr. Olbermann, with his first-run program, was second with 295,000. Close behind was the first edition of Ms. Grace’s show with 269,000. Campbell Brown on CNN trailed with only 162,000.

CNN executives emphasized that the network continues to draw more viewers than all its competitors except Fox News when all hours of the day are counted.

CNN released a statement Monday saying, “CNN’s ratings are always going to be more dependent on the news environment, much more so than opinion-based programming especially in prime time.”

5 comments:

Politicus said...

Marc, frankly I have little interest in CNN and none in Fox News.

The only problem I see here is that the White House is reacting at all to Fox's commentators, making them more credible.

Let them be. The Jerry Springer show also had a huge viewership. Does that mean that anyone with any class should be watching it?

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